White male leads don't equal box office success. But executives and studios are still biased.

When it comes to support for production and distribution of hit films, progress can be made.

What sells at the box office? Historically, the answer for film studios, distributors, and their executives has been a white male lead. This bias hasn’t changed, according to a new study undertaken by the University of Southern California. And more importantly, it may be wrong entirely.

The study

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